Ice Swimming Is Getting Bigger and Bigger - IISA Restructuring for Growth
Ram Barkai , founder and chairperson of the International Ice Swimming Association (IISA), shared a variety of changes to the IISA [shown above in Antarctica]. IISA Restructure Following a big and successful World Championship in early 2023 and the rapid growth in our sport, IISA has embarked on a restructuring of its operating model to allow us to deal with its growth and allow for more people to get involved and contribute to our sport. IISA covers various activities from Ice Mile and its derivative challenges to competitions and events. IISA is not chasing any sports association or its business model. It [is] certainly learning and following some established experiences, but the most important part of the IISA sport model is its swimmers, their safety, and their passion for the ICE. We endeavour to maintain this forever. Some IISA Board members have stepped down to join some of the newly formed working committees and to allow new ones to join us in time. I want to take t...